ELLEN HSU INTERACTIVE PRODUCER Email: mail@ellen-hsu.com
LinkedIn: linkedin.com/in/ellenyhsu
   

SKILLS SUMMARY


  • Successful web project management for large corporations and small businesses.
  • Creative problem-solving combined with analytical thinking to set goals and determine smart solutions.
  • Longstanding passion for art and digital technology to enhance user / consumer experiences.
  • Strong interpersonal skills to build solid relationships with clients, colleagues, and freelancers.
  • Hands-on knowledge of design software, web programming, and back-end server set-ups.

EXPERIENCE


Internet Consultant   2001 - Current
  • Consulted with clients on the latest web technologies, translated business requirements into scoped projects, and proposed online advertising plans for building their brand presence.
  • Provided design and web development services from creative briefs, improved information architecture, code standardization, interactive Flash, and light web application development.
  • Clients include Pattern People, Vesta Technologies, Syndicate Labs, Colorado Dragon Boat Festival, Anadys Pharmaceuticals.
  • My recent entrepreneurial venture is Vintalier.com, a passion project to garner interest in vintage shopping.
Interactive Producer Portland, OR June 2008 - September 2008
ID Branding / ATSI Group
  • Managed web production for a small business client and feature enhancements for Intel Brand's custom digital asset management system with budgets averaging $50-60K.
  • Wrote SOWs and technical specifications, estimated project budgets and schedules, identified and tempered known risks, recruited freelance talent, and tracked development and team productivity.
  • Guided web concepts and strategies to ensure quality of brand and key messaging initiatives.
  • Researched software project management methodologies to improve the web production process.
Digital Producer Beaverton, OR November 2006 - March 2008
Nike / Filter Talent
  • Served as interim Senior Digital Manager with four direct reports; facilitated progress and motivation during leadership and IT transitions, functional changes, server and software upgrades, and an intranet refresh.
  • Cleaned 48% of the intranet in obsolete sites; defined new account management procedures; implemented fixed fee rates; and recouped an estimated $340K in annual costs.
  • Managed digital communications for executives, global strategic initiatives, and business groups; negotiated deliverables, budgets, and timelines; monitored internal and external resources; conducted focus groups; and kept detailed documentation.
  • Began as Web Publisher developing for 250+ internal clients; educated clients on self-publishing technologies such as RSS feeds, blogs, and wikis; and collaborated on a team to strengthen the intranet brand.
Web Content Developer Hillsboro, OR October 2005 - October 2006
Intel / Ensynch
  • Contributed to the massive rollout of Intel 3.0 branding while launching product sites monthly.
  • Performed live creation of site mockups and storyboards, by popular request from management, integrating Web 2.0 technologies such as podcasts, RSS feeds, and del.ici.ous-style tag clouds.
  • Initiated improvement of ticket handling and TeamSite process by analyzing hand-off times.
  • Localized content and metadata to Chinese, Japanese, Russian etc.
Senior Technical Web Writer La Jolla, CA April 2004 - July 2005
San Diego Supercomputer Center
  • Architected and transitioned a 400-page, cross-departmental website to an upgraded server. Accommodated multiple skill levels and reduced storage consumption by over 40%.
  • Established solid relationships with department leads and earned kudos.
  • Collaborated with systems engineers to write detailed documentation on the installation, use and optimization of high performance terascale computing technology.
  • Ensured standard QA testing such as code validation, accessibility, and browser compatibility.
  • Developed an extensive user survey to define the mission and objectives of user services.
Web Developer / Designer San Diego, CA October 2002 - April 2004
Virtual Reality Medical Center
  • Successfully launched an e-commerce project from conception to completion including seller relations, photography, installation, and payment processing and shipping.
  • Monitored Overture and AdWords accounts to improve search engine optimization and statistics.
  • Direct marketing and minimal cost resulted in conversion of visitors to patients and higher profit.
  • Illustrated avatars and military and medical devices for use in virtual reality simulations.
  • Provided technical support such as network setup, security, and database management.
Web Developer / Designer La Jolla, CA September 2002 - January 2003
Tempest Microsystems, Inc.
  • Researched and implemented an online Yahoo! Store complete with payment integration.
  • Designed website and print ad campaigns to promote a new video server and interactive software.
  • Increased sales and consumer and investor interest led to a fifth prototype and new software.

EDUCATION


B.A. in Interdisciplinary Computing and the Arts
University of California, San Diego

Project Management Institute (PMI), Portland

Corporate-sponsored courses on rich internet applications (RIA), Java web services, and mobile web.

AWARDS & RECOGNITIONS


“Featured Talent”, Filter Talent’s Clear Blue Sky Newsletter, March 2007

References are available upon request.