Virtual Reality Medical Center, October 2003

Requirements: Restructure the information architecture and update the content. Add an online store with complete e-commerce capabilities. Market products to increase sales.

Solution: Focused on patient needs and promoted the primary therapy services. Performed all functions of the online store creation, including: Ordered inventory from wholesale manufacturers. Performed in-house photography and digital touch-up of the products. Researched and implemented a free secure shopping cart. Standardized shipping and handling procedures. Produced marketing materials to distribute among clients and conference participants.

Results: The conversion rate of visitors into patients increased. Costs were kept low and labor and maintenance were minimized, to achieve the highest profit margin possible.